That's exactly what happened when last summer I shared Zero Belly Diet with a test panel of more than 500 people, some of whom lost as much as 16 pounds in just 14 days, and up to three inches off their waist. The secret to Zero Belly Diet is the new science of nutritional genetics, the study of how our genes are turned on and off by the foods we eat. Simply making a handful of tweaks to your diet and lifestyle can help improve your gut health, dampen inflammation, turn off your fat genes and start your body shedding fat—in particular, belly fat—almost automatically.

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How many times have you made it your goal to have a healthy week of eating right? And how many times did that goal fly out the window by Wednesday? We get it. One of the hardest hurdles to jump over when it comes to eating well is preparation and a plan. And most of us just don’t have the time! That’s why we’ve come up with a realistic flat-belly meal plan for a healthy week. After all, study after study shows that healthy home cooking is the fastest way to weight loss success. You’ll learn to cook simple, time-saving recipes that we bet you’ll add to your weekly rotation.
Dr. Travis Stork is an Emmy(R)-nominated co-host of the award-winning talk show "The Doctors" and a practicing board-certified emergency medicine physician. He graduated magna cum laude from Duke University and earned his M.D. with honors from the University of Virginia, where he was elected into the prestigious honor society of Alpha Omega Alpha for outstanding academic achievement. Born and rais ...more
Go here http://www.nowloss.com/flat_tummy.htm first - This will tell you more about how to work your TVA muscles to get flat abs fast or... you can watch this YOUTUBE video here: http://www.youtube.com/watch?v=3p8eXl... -- Please watch those videos before trying this easy flat abs exercise so you'll understand how to do this flat abs exercise and remember...
This plan, created by Cederquist exclusively for REDBOOK, cuts carbs significantly for three days, reducing excess insulin, a fat-storing hormone. Then it brings them back slow and steady (see below). During each phase, you should eat plenty of lean proteins ( g) and healthy fats ( g) throughout the day to keep you feeling full and ward off cravings. The protein will help you build and maintain muscle mass, too, which is key to burning calories, Cederquist says. Pack your bags, belly fat!
Fruits like berries, cherries, apples, and oranges are high in quercetin, a natural compound that reduces inflammation in the belly. And if you put a bowl of the good stuff right where you can see it in your kitchen, you’re more likely to reach for it when you want a snack. These are the 10 reasons why apple cider vinegar is brilliant for slimming down.
Cat Kick: Stand with feet together, arms extended out like airplane wings. Exhale, and lift the right leg forward and up. At the same time, sweep the arms forward at shoulder level and round the spine, like a cat. The navel should feel as though it's pressing toward the spine. Inhale, and open back up and return to the starting position. Repeat with the left leg, alternating for 20 repetitions.
HOW TO MAKE IT: Preheat oven to 400 degrees F. Put two skin-on chicken breasts (about 1 pound) on a baking sheet, coating with olive oil, salt, pepper, and dried rosemary, to taste. Next, chop up a sweet onion, half a pound of red pepper(s), a pound of carrots, and half a pound of brussels sprouts. Toss to coat in 2 tablespoons of olive oil with 2 cloves of garlic. Season with salt and pepper. Throw everything on one tray and cook for 25-30 minutes, or until chicken reaches an internal temperature of 165 degrees F. Meanwhile, you can cook your quinoa according to package instructions.

"When you're frazzled, your body increases its production of steroids and stress hormones, which negatively affect your digestive system, causing major constipation," says Dr. Reichman. And as if that weren't enough to leave you looking pouchy, stress also amps up the production of cortisol, a "fight or flight" hormone that sends excess fat directly to your midsection in its attempt to protect your vital organs. To minimize tension, Dr. Reichman advises taking 20 minutes a day to relax.

Peterson has his clients work up to holding a plank for 1 minute. Then they progress to performing vacuums during the exercise: Suck in your abs like you’re trying to button jeans that are too tight. Hold for 3 counts, then release for 3 counts. Repeat until the end of your plank. You’ll have to build back up to a minute, but it’s worth it, Peterson says.
HOW TO MAKE IT: Combine ¾ cup of mixed berries, half a frozen or fresh banana, a handful of spinach, a tablespoon of ground flaxseed, ¼ cup Greek yogurt, and a cup of unsweetened almond milk, or milk of your choice. Blend until it reaches your desired consistency, adding water to thin if necessary. Feel free to mix up the flavor combination next week with any one of these 20 Best Yogurt Smoothies for Weight Loss—just be sure to keep your fruit to a single serving per smoothie.
“First and foremost you have to train your abs on all three planes. You have to train them forward and back with something like a crunch or double crunch. You have to train your abs laterally to hit the obliques with something like a dumbbell side bend. And you have to train your abs on a rotational plane—your transverse abs—and you can do that from a seated trunk twist."

Ask a woman struggling to lose weight, where does she want the weight to come off first, and I can promise you that she is more than like to say the tummy! This is especially true if you are talking to a woman who has had a baby. For most of us, a flat tummy makes us look slimmer, more proportionate, taller and ultimately more attractive. And the clothes fit better too!

Bloating isn't all in your head. It IS possible to carry extra water weight in your tummy. To beat the bloat, decrease your sodium intake to no more than 2000 mg a day and increase your water consumption. It's easy to start monitoring your sodium intake by reading food labels. Limiting the amount of sodium you consume will help you reduce your water retention and look leaner in your clothes.

Lower your sodium intake. Sodium causes your body to retain water, which causes you to look bloated — especially around your abdominal region. Whenever possible, try replacing high-sodium foods with healthier options. Switch regular table salt for kosher or sea salt, which is lower in sodium. Some foods high in sodium include soy sauce, restaurant meals, MSG, cured meats like pepperoni and salami, ham, bacon, sauces, and snack foods.[2]


Nonstarchy vegetables: Because vegetables fill you up without filling you out, they’re really the backbone to any healthy eating plan. They’re also loaded with anti-inflammatory properties to continue to banish belly fat for life. Even when you reach your goal weight, aim to have a minimum of four servings of nonstarchy vegetables every single day.
Diet: This portion of The Fat Decimator System outlines the importance of detoxifying the body before weight loss efforts, why toxins can hold your metabolism back, and the overall benefits of a cleansed system for both the body and mind. What’s more, it outlines in detail which energy-rich foods previously considered ‘bad for you’ can help you burn fat faster than ever before.
Great book that really got me focused on how hormones can affect your weight. After 30 it really is all down hill (j/k) It taught me what foods to help balance hormones and I thought it was insightful and the author wrote it in a way I could understand all the medical terms! Quite a random find at the library but I really enjoyed it. One I'll read again if I have stubborn belly fat - I really feel like this program it outlines works!
Whatever the product, workout, or service is, they are trying to sell you quick fixes for a flat stomach that will not get you a flat stomach quickly. That is, unless you also make another BIG change, which is what Saint from the NF community focused on to get to the above results (without any ab product, routine, or service), but I’ll get to that shortly!
High intensity interval training is one of the most effective fat burning fitness techniques you can employ. This is because it places a tremendous energy call on the body and greatly increases the body's need for oxygen it incinerates calories. It’s done by engaging in short bursts of intense exercise at 100% effort followed by short recovery periods of complete rest or an light active recovery exercise. For example: you might do a set of 15 sprints where you go all out for 1 minute then walk for 30 seconds. Or, you can work HIIT intervals into a resistance-training workout by injecting high intensity moves that elevate heart rate and then perform another easier exercise for an “active recovery”. An example of this would be jump squats for 30 seconds followed by plank pose for 30 seconds.
For test panelist June Caron, incorporating fresh produce like avocados was a life-changing lesson from Zero Belly Diet. The 55-year-old lost 6 pounds in the first week on the program. "Learning to eat real, chemical-free, fresh foods has been the best thing that ever happened to me. I am never hungry. And the weight just keeps coming off!" Glowing skin, healthy nails, and better sleep were Zero Belly bonuses, June said. "I'm well on my way to getting my sexy back. Everyone says I look much younger!"
Yup, this means all the “secret ab routines” you see about targeting certain abs (Upper abs! Lower abs! Obliques!) mean diddly-squat about getting rid of the fat on top of those muscles – those are only necessary when you are at a low bodyfat percentage. Which means you can stop doing 10 different ab exercises to hit the different muscles in your stomach. It’s not a good use of your time!
Do aerobic exercises daily. Sure, you can do 100 crunches a day, but if you've got a layer of belly fat covering up your ab work then what's the point? You need to burn the top layer of stomach fat to see the changes. Cardio exercises will heat up your core temperature and improve circulation, both of which will aid in acquiring a flat stomach. Strive for at least 30 minutes a day minimum, but include 1-2 days of rest each week.
Honestly, children and young teens shouldn't push themselves too hard, however, if desperate try drinking cold iced water before every meal (helps lose excess fat), eating smaller portions, and doing 10-30 minutes of exercise in the morning. Also, leisure activities like swimming are great for working abs and the rest of your body at the same time.
Nonstarchy vegetables: Because vegetables fill you up without filling you out, they’re really the backbone to any healthy eating plan. They’re also loaded with anti-inflammatory properties to continue to banish belly fat for life. Even when you reach your goal weight, aim to have a minimum of four servings of nonstarchy vegetables every single day.
Many people chew gum as a way to stifle cravings or prevent mindless eating but this tactic may have an unfortunate side effect: belly bloat. Everyone naturally swallows a small amount of air when they chew but it's magnified for people who chew gum, which causes gas and bloating. In addition, some artificial sweeteners have been shown to increase your appetite for junk food, so gum could be increasing your waistline on two fronts.
Dark chocolate is packed with MUFAs—or monounsaturated fatty acids—that help your body burn belly fat. Dark chocolate is also filled with flavonoid antioxidants (more than 3 times the amount in milk chocolate) that keep blood platelets from sticking together and may even unclog your arteries. It may also help with weight loss by keeping you feeling full, according to a study from Denmark. Try a chocolate with 70% or more cocoa. Get your fix in these 10 Guilt-Free Chocolate Desserts.

Avocados are a double-whammy to belly fat. First, they're packed with heart-healthy monounsaturated fats that dim your hunger switches; a study in Nutrition Journal found that participants who ate half a fresh avocado with lunch reported a 40 percent decreased desire to eat for hours afterward. Second, unsaturated fats like those found in avocados seem to prevent the storage of belly fat. (These creative ways to eat avocado will help you up your intake.)
LoseWeightByEating.com is committed to providing information on natural and alternative health, but is not written by health care professionals. All material provided at LoseWeightByEating.com is for informational purposes only, and is not to be taken as medical advice or recommendation. Any health concern or condition should be addressed by a doctor or other appropriate health care professional. The information and opinions found on this website are written based on the best data available at the time of writing, and are believed to be accurate according to the best discernment of the authors. Those who do not seek council from the appropriate health care authority assume the liability of any injury which may occur. Additionally, the opinions expressed at LoseWeightByEating.com do not represent the views of each and every author or contributor to LoseWeightByEating.com. The publisher of this site is not responsible for any errors or omissions in any content herein.
HOW TO MAKE IT: Take the oats out of the pot and pour into a resealable container. For this morning, combine a cup of oats, a teaspoon of cinnamon or pumpkin pie spice (includes nutmeg, cloves, and ginger), half a banana (sliced), about 5 chopped walnuts, and a quarter cup of almond milk, or your milk of choice. Place in the microwave for a minute, stir, and enjoy!
I work in a specialty running store in Maryland. I took the job because I love running and I love my boss. I tell you this because this month, Caitlin and I have been using your 30 day ab challenge and we have had so much fun. We are looking to continue it through the year though and would love your suggestions for do that. I am not sure just doing this one over and over is the best plan.
Hi Tiffany, Did you do this plan in its entirety? what was your results? Do you think it was wirth the effort? im looking for a meal plan to kick off better eating after a three day smoothie/ juice cleanse. My daughter and I want to do this together. she is 14 & I am 46. We eat fairly well now. Lots of whole foods and fresh ingredients but I think being on a specific meal plan will hold us accountable etc.
Sugary treats, while obviously delicious, aren't very good for our bodies—and that includes our tummies. Not only do the added calories add inches to our waistlines, but sugar overload leads to insulin resistance, which tells the body to store extra fat around the waist. But that's long-term stuff. Sugar also bloats your tummy in the short-term by feeding the bad bacteria in your gut, leading to extra gas. When it comes to flattening your belly, nixing sugar is one of the best things you can do. Here are clear signs you're eating too much sugar.

No, we’re not telling you that you need a tummy tuck (although that would flatten your belly, we suppose). Rather, there are several common health conditions that can make your belly bulge and until you fix the anatomical issues underneath, nothing else can flatten it out. For instance, many women have a diastisis recti, or separation of the abdominal muscles, after pregnancy. In about 25 percent of these women, the muscles never quite come back together, leading to a permanent protrusion. Similarly, a hernia (congenital or from an injury) can also cause your belly to stick out. Both conditions can be resolved surgically.
I am new to your website and YouTube channel but to be honest I love it and I want to keep up. It has been 2 years since I have an eating disorder, I am afraid of eating and most of all getting fat. Few days ago I realized that it wouldn’t take me anywhere so I started watching some YouTube videos on how to keep fit, some ab workouts, legs workouts and healthy meals. I really like your 30 day abs challenge but I have a simple question. Should I stick with one and only ab challenge or can I do more than one at the same time? I am really looking forward to your answer. I think you are amazing and a really inspiring person that I would like to follow through my process. Thank you, Matilde

Sit with your legs crossed at the ankles. Hold onto the outside of each ankle with your opposite hand, and lift your legs off the floor, balancing on your sitting bones. Pull your abs into your spine and take a deep breath in. As you exhale, begin to round onto your back. Continue rolling until your shoulder blades touch the floor, lifting your hips, still holding onto your ankles. Keeping your abs in tight, rock back up to sitting, finding your balance again on your sitting bones. That’s one rep. Repeat 10 times.


Processed foods are one of the biggest sources of salt in Americans’ diets—and the scary part is you probably don’t even realize it. Because of the way these addictive foods are formulated, salt is hidden in everything from soups to pasta sauces to even sweet things like boxed cakes. Swap out processed foods in favor of fresh fare and your tummy will thank you. Not only will you lose the salt-bloat but you’ll also lose the extra empty calories and lose weight. Learn about these 50 more ways you can lose weight without a lick of exercise.
HOW TO MAKE IT: Preheat oven to 350 degrees. Cut a 1 pound, small spaghetti squash in half and scoop out the seeds with a spoon. Place in an oven-safe baking dish, flesh-side up, and pour about 2 tablespoons of water into each half. Cover with aluminum foil and bake for 50 minutes to an hour, or until tender. In the meantime, pour a serving of marinara sauce into a small saucepan along with 6 of the mini meatballs to begin to heat up and defrost. Cover. Once the squash is done, pour out the water and use a fork to scrape long, spaghetti-like strands from the flesh onto your plate. Save the other half of the squash for lunch tomorrow.
There’s no shortage of flat belly advice these days, and it can be downright paralyzing. If you manage to motivate yourself to lose weight, it’s hard to know what to do first to reach your goal—until now. To help you start on a path toward flat abs and quick weight loss, our research team tracked down the best tips on the planet and prioritized everything into the step-by-step weight loss guide. The first two steps are to make over your home and kitchen, starting with replacing unhealthy foods with Zero Belly-approved eats. Then, read up the best fitness hacks for turning your beer belly into a solid six-pack. Follow the plan to avoid feeling overwhelmed and see the best possible results. And to really make a change, see the 14 Ways to Lose Your Belly in 14 Days.
Out-of-whack hormones have all kinds of uncomfortable side effects and belly bloat is one of them. There's a reason that bloating is one of the primary complaints women have during menopause! While you can't turn back the clock and reclaim the hormone profile of your 20's, you can make sure you're within the normal range—something your doctor can check for you. (Before your appointment, know these signs of a thyroid disorder). In the meantime, eating right and exercising are natural ways to balance your hormones.

Throw intense, high-speed intervals into your usual cardio workout, and you’ll burn the same or more total calories in a shorter amount of time—and the harder you push it, the more calories you burn after your workout, Holland says, meaning the fat will melt off to reveal your abs. Peterson recommends adding sprints of 10, 20, and 30 seconds and recovering for two to three times that long. Bonus: You can “sprint” on anything: treadmill, bike, rower, swimming, elliptical—you name it.
HOW TO MAKE IT: While bread is toasting, fry two eggs sunny-side up or over easy (either way, experts recommend you keep the yolk runny, as the egg can contain up to 50 percent more nutrients than a cooked yolk) in a nonstick pan. Mash half an avocado directly on the toast, and sprinkle with paprika, salt, and pepper. Layer on two slices of tomato and top with your eggs.
A natural source of melatonin, which helps lower cortisol, tart cherry juice can help you achieve a good night's sleep. Getting only 6 hours of sleep versus the recommended 8 hours means that you can have up to 50% more cortisol exposure – and that can lead to more sweet-tooth cravings and belly fat. Elevated cortisol also keeps you restless and alert when you don't need to be, making it hard to fall asleep. Drink an 8-ounce glass in the morning and 2 hours before bed for sweet dreams. To get the full benefit, drink this juice at a scheduled time every day.
Lie faceup on floor with arms by sides. Curl head and shoulders off floor, then raise arms overhead (biceps by ears) and legs up at a 45-degree angle to start. Keeping upper body lifted throughout, bring knees toward chest and circle arms around, touching palms to outside of knees. Extend legs and raise arms overhead to start position to complete 1 rep. Do 2 sets of 10 to 12 reps.

Keeping a bag of frozen fruit in your freezer makes it so easy to whip up this portable smoothie. Besides the convenience, frozen fruit can also be healthier than fresh fruit in the off-season because frozen fruit is picked at its peak and is full of free-radical-fighting antioxidants. What’s more, the act of freezing the fruit may also help release some of those antioxidants as the ice crystals can burst open the cells in which they’re stored! We like putting yogurt in our smoothies to add a little fat and protein and spinach to add fiber. And either a tablespoon of ground flaxseed or chia seeds for their anti-inflammatory omega-3s. All three will help to blunt any spike in blood sugar from the fruit (which also have their own source of fiber).
A study by Eat This, Not That! magazine advisor Brian Wansink, director of the Cornell Food and Brand Lab, found that you can estimate how much someone weighs by taking a photo of their kitchen counter. After analyzing photos of 200 kitchens, he found that women who have soda sitting on their countertops weigh an average 26 pounds more while those who have cookies weigh about eight pounds more. The biggest surprise: Keeping cereal on your counter leads to an additional 20 pounds of body weight. The lesson here is to clean empty calories off your countertops to start losing weight.
My personal opinion from research and working out the past few months. You do not have to do three sets. Because technically each exercise is one set when it comes to abs. BUT, when working out you need to push yourself! If you do not feel it after, which I can see being possible the first week with such low amount of reps, then you do it again! If you are pushing yourself, then no matter what you do, you’re doing it right.

Its really nice to see that Cassey is not all about money…of course we all have to make a living somehow but she puts fitness first…..many website and internet instructors would be charging at least a fee for the monthly calendar….thanks Cassey for making fitness available to us all no matter if we can afford it or not….never change…your great…xoxoxo

Canoe Twist: Stand upright, feet apart. Interlace all 10 fingers to the webbing of your hands to create a solid grip. Exhale, and sweep the interlocked hands, arms, shoulders, and chest to the left, as if "rowing a canoe." Simultaneously lift the left knee up and to the right. Inhale and return to the starting position. Exhale and perform the movement to the right. Alternate for 20 repetitions.
Sooo, its been about a year since I last worked out and I decided I wanted to start eating healthy and get into shape. I have been doing a different variety of casseys workouts, starting sundayy im going to start the ab challage? But I had a few questions what should I eat to lose my body fat and to get skinnier? Should I do additional workouts of casseys? Any advice would be great thank you:)
The diet to lose belly fat focuses on healthy carbs, such as whole grains, fruits and vegetables, and lean sources of protein such as seafood, poultry, lean red meat and beans. It needs to be low in saturated fat, trans fat and refined carbs such as white bread, soda and sweets. Eat three meals a day, with each meal being about the same size, plus one snack. Eating regularly controls hunger and keeps energy levels up.
Sprinting is better for weight loss than running at a steady pace, says Dan Roberts, one of the UK’s top trainers. “Sprinting builds muscle which helps burn fat quickly. Also, the action of driving the legs initiates the abs and core” explains Roberts. “The faster you go and the shorter your recovery, the more your abs will develop.” Instead of your typical 30-minute trot, do 20 sets of 30-second sprints with a 30-second recovery between each. Here’s how to do it:
HOW TO MAKE IT: Combine ¾ cup of mixed berries, half a frozen or fresh banana, a handful of spinach, a tablespoon of ground flaxseed, ¼ cup Greek yogurt, and a cup of unsweetened almond milk, or milk of your choice. Blend until it reaches your desired consistency, adding water to thin if necessary. Feel free to mix up the flavor combination next week with any one of these 20 Best Yogurt Smoothies for Weight Loss—just be sure to keep your fruit to a single serving per smoothie.
Plant-based protein powders are a low-sugar, high-fiber alternative to popular dairy-based supplements, which can lead to bloating. Hemp, rice and pea proteins are all good options; however, you’ll want to ensure you’re getting complete proteins with a full amino acid profile, so aim to find a protein powder blend that combines all three. We like Vega One ALl-in-One Nutritional Shake and Sunwarrior Warrior Blend. Whip up any of these 23 Best Protein Shake Recipes for Weight Loss to reap the benefits. Even if they call for whey protein, you can sub-in your plant-based favorite.
Though your uterus shrinks back to its normal size after the baby's born, your muscles don't always close—in fact, in a small study, nearly 40 percent of women still had a gap six months after giving birth. This breach allows the soft tissue behind your abs to come through, Trupin says. Plus, your back muscles have to compensate for your off-duty abs, putting you at risk for back pain.
Think of your ab muscles as the meat in the middle of a fat sandwich. On top of them is subcutaneous fat, the stuff you pinch as you look in the mirror. Below them is visceral fat, which is the type that takes up residence next to your internal organs — in excessive amounts if you continually overdo it on calories and experience too much pent-up stress. "When you fill up those subcutaneous areas, fat winds up getting stored where it shouldn't, in your deep abdomen or your liver," explains Arthur Weltman, PhD, exercise physiology professor at the University of Virginia in Charlottesville. Visceral fat has been linked to heart disease, type 2 diabetes, and metabolic syndrome, he notes.
When it comes to grains, whole is the way to go. Why, you ask? Because unlike the refined stuff—white rice, white pasta, and white flour—which is stripped of valuable nutrients in the refining process, whole grains are packed with satiating, heart-healthy fiber and they won’t negatively affect your blood sugar or weight the way their whiter counterparts do. In fact, a study published in the American Journal of Clinical Nutrition https://now.tufts.edu/news-releases/new-study-suggests-eating-whole-grains-increases-metabolism-and-calorie-loss found that substituting whole grains for refined grains in the diet increases calorie loss by reducing calories retained during digestion and speeding up metabolism. So if you’re on a quest to lose weight, ditch the white stuff and stock up on whole grains such as buckwheat, brown rice, and quinoa
After 5 months I was sleeping better (I believe it's the hormones, not the supplements) but hadn't lost an ounce, in fact I'd gained a pound. Thinking I must have a really screwy metabolism, I decided to sign up for their saliva hormone test and evaluation. The lab they used sent a very good report with recommendations, however I was disappointed in Dr. Randolph's staff's evaluation. The young lady I spoke with did not have, thus had not looked at and evaluated the extensive questionaire I filled out for the lab, nor had she seen the thyroid test results I'd faxed from a recent physical. Basically she parroted the book's recommendation on supplements. I got no new information except to try gradually increasing the 7-Keto and the statement "it takes time." Having spent $250 for the lab test and evaluation, I was right back were I started. Randolph's group gave me no new information unless I came to Jacksonville, Fl and saw Dr. Randolph as a patient. (I do not fault the lab, their report was more useful than the Institute's "evaluation.")
Fennel, peppermint, and ginger have all been shown in research studies to have calming effects on the belly. They work by enhancing digestive enzymes so your food gets moved through your system faster. And faster-moving food means a flatter tummy. In addition, peppermint reduces cramping and gas, ginger helps with nausea and inflammation, and fennel is a diuretic to help you stop retaining water.
Another metabolism-boosting tip: Eat every three to four hours, and that should include making time for breakfast. Research shows that people who miss a morning meal experience a surge in a hunger-related hormone later in the day. Regular snacks (which should include fiber-filled complex carbs and protein!) will keep you feeling full and your body burning cals at a steady rate.
Curb bloating and slim your midsection the healthy way by making a few small changes. While it's impossible to target tummy fat directly, these tweaks may help you feel better (seeya, indigestion) without resorting to crazy (and dangerous) dieting techniques. And if your goal is to lose weight overall, eating more real, wholesome foods and getting active is always a smart way to go.

Though it's been months since its debut, the book continually spikes on Amazon's Movers and Shakers list — its roundup of the top-selling products across the site — and it's currently listed as the No. 1 bestseller in the Diet Books category. Naturally, this begs the question: What's all the hype about? Aside from the famous author — and the fact that the title suggests fixing a problem just about every human struggles with (just look at search traffic for "flat belly" and "flat stomach" exercises). Is it all just marketing hype?
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